Skip to content
James Edwards

I like working out how organisations really work.

Hello, I’m James. I work in business operations in the UK, mostly on planning, portfolio and workforce. In my spare time I build small things with AI and automation.

Day job
Leading a team across planning, portfolio, workforce, analytics, compliance and financial operations
On the side
DRGNFLY Studios, my own small studio for experiments with AI, automation and digital products
Based
United Kingdom
A sketchPoke around

A sketch I keep redrawing.

The Operating System

When I’m trying to work out why something isn’t working, I usually end up drawing the same five things and the lines between them. Poke around: it’s a sketch, not a model.

Strategy

What are we actually trying to do, and what are we choosing not to do?

Strategy is mostly a set of trade-offs. I’m most interested in what happens after the statement is written: turning it into choices that people can fund, staff and measure.

What this touches in my work

  • Enterprise and corporate planning
  • Turning priorities into plans
  • Governance of how decisions get made

Related work

Things I keep coming back to

I like finding a way forward when the answer isn’t obvious. A bit of curiosity, the right people around the table and a willingness to adapt usually get you further than a perfect plan.

Be curious.
Question assumptions, explore different perspectives and don’t be afraid to ask the obvious. Sometimes a simple question opens up a better way forward.
Bring people in early.
Good ideas get better when they’re shared. Involving others early helps challenge thinking, build understanding and spot things you might otherwise miss.
Set guardrails. Keep iterating.
Start with a clear direction and enough structure to move forward. Then test, learn and adjust rather than waiting for everything to be perfect.
Know what better looks like.
Decide what you’re trying to improve and how you’ll measure it. Keep checking progress and use what you learn to inform the next decision.

Career in brief

What I do day to day.

Now · Jaguar Land Rover

Head of Operations & Planning

I lead a multidisciplinary team across operational planning, financial operations, portfolio management, workforce strategy, analytics and compliance in a large, matrixed, global business. Day to day that means connecting what leadership wants with the resources, governance and information needed to make it happen.

  • Operational planningPlanning across the business, so priorities turn into a plan that can be resourced and run.
  • Financial operationsFinancial and resource planning, and the operational finance that keeps plans and spend connected.
  • Portfolio managementPrioritising investment and projects, with governance that keeps choices clear and challenge constructive.
  • Workforce strategyWorkforce and organisational planning that links capacity and capability to where the business is heading.
  • AnalyticsAnalytics, automation and management information that make operations easier to see and steer.
  • ComplianceGovernance and compliance that protect the quality of decisions without slowing delivery down.
  • MSc Strategy and International Business, Aston University2012
  • BA (Hons) Management Studies, University of Nottingham2008–2011

DRGNFLY Studios

On the side

DRGNFLY is where I get to build things instead of planning them. I start from how a business really works, then use software, automation and AI only where they help. It’s a good way of finding out what technology actually does, at a scale where I can see all of it.

What the studio does

A small independent studio that helps businesses improve how they work. It starts with the software a business already has, and only suggests custom builds, AI or a particular vendor when they’re the right fit.

DRGNFLY is separate from my day job and from my employer’s work and intellectual property. I don’t claim any client work or results on this site.

Three ways of working

  • ConfigureGet more out of software a business already has, or find and set up the right tool where something is missing.
  • ConnectLink existing systems so information isn’t re-typed, lost or chased by hand.
  • CreateBuild something tailored when nothing off the shelf will do.
Get in touch

Come and say hello.

If something here sparked a thought, I’d love to hear it.